Customer acquisitions
company Unique Client Solutions gives their take on the broadband debate taking
place in the government.
Unique Client
Solutions were delighted when they announced several weeks ago that super-fast
broadband would be making its way around the country and to both Sheffield and
Nottingham where they have offices. The customer acquisitions company
specialises in direct sales for the telecommunications industry and their clients
are at the forefront of bringing this new technology to the masses. However
there has today been some criticism from a Lords committee which has warned
that the government’s broadband strategy is too focused on speed and isn’t
paying enough attention to bringing broadband to a wider audience.
The committee
recommended that the focus of the strategy should be on improving the digital
divide around the UK. Digital minister Ed Vaizey disagreed with the report
saying that a “lot of public money" was already committed to extending
broadband in rural areas. Though
the report wasn’t entirely critical, and praised the government for making
broadband a priority, they suggested in the report that, “The delivery of certain
speeds should not be the guiding principle; what is important is the long term
assurance that new internet applications emerge, everyone will be able to
benefit, from inhabitants of inner cities to the remotest areas of the UK.”
What does Unique Client Solutions feel about the situation? “We are incredibly excited about
ultra-fast broadband in the UK. It is going to bring us on par with the likes of Hong Kong which offers 1000Mb speeds. However we also completely agree
with the Lords committee. Speed should not be at the cost of reaching as wide
an audience as possible. There are still people in many parts of the UK who
simply cannot access broadband, primarily because they are in rural areas.
As more and more of daily life goes online it is essential that the whole of
the UK is able to access those services in a secure and speedy way.”
Unique Client
Solutions suggest a balanced approach to the problem. “More research needs to
be done by both the government and telecommunications companies like our
clients to find out where these exceptional speeds are absolutely essential to
businesses and the public. Money should be committed here to ensure that we can
still compete on a worldwide level. There should also be a great deal of work
done to find the areas which have absolutely no access to broadband, and these
should be a priority also.”
One thing Unique Client Solutions is certain of is that it will be an exciting couple of years
for them and their clients. “We know that huge leap forwards in terms of
technology is going to mean that our clients are going to be able to offer
incredible services to their customers. We will have the fantastic job of engaging with their customers and bringing these improvements into their homes
and businesses. We know they’re going to be delighted.”
