Unique Client Solutions: Are We Wired for Success?

Unique Client Solutions looks into research suggesting that our brains are designed to thrived off success. Can we use this to our advantage?

At customer acquisitions company Unique Client Solutions we’re pretty fascinated by the science behind success. So research suggesting that we respond better to success than to failure and that we’re biologically wired for success is like music to our ears!

A team of scientists from MIT and Harvard have found evidence that there are biological factors that create mental momentum. They found that our neurons retain memory and become more finely tuned when we succeed, but they don’t when success isn’t present. Unique Client Solutions works in the competitive world of direct marketing and success is key to our businesses, so we’re naturally intrigued to see if environment and learning come into play.

The study found that when we learn something new and have a success, even if it is only a very small one, the brain gets a hit of dopamine which is a neurotransmitter associated with pleasure. Dopamine is also needed to thicken the neural pathways which allow you to learn a new skill. Your brain is drawn to activities that give you that hit of pleasure. So you can actually become addicted to success and the more you succeed the longer your brain retains the information to help you succeed again.

What can we do at Unique Client Solutions to use this to our advantage in business? Firstly it’s important to aim for success rather getting comfortable with learning from our failures. We’re told from a young age that learning from our mistakes is a useful tool, however, this research suggests that we should focus more on getting it right first time.

Next, keeping a positive attitude is essential. Negativity causes the stress hormone cortisol to block access to the part of the brain that breeds success. It then becomes a repeating cycle of negativity and failure.

Finally it’s important to allow yourself to celebrate! When you’re teaching someone a new skill celebrate their successes first and foremost. Where possible ignore their mistakes, only bring them up if they’re going to cause long-term damage.

At Unique Client Solutions we’re delighted with any excuse to celebrate. A spokesperson for the company said, “This actually makes a lot of sense, the more we try to remain positive and aim for success the more likely we are to do so. At Unique Client Solutions we always try to have a positive environment, now we have scientific proof that it’s the reason for our success!”

Unique Client Solutions on Sir Richard Branson

Sir Richard Branson might not be everyone’s cup of tea but there is one thing that you cannot doubt, his incredible passion for both business and life. Unique Client Solutions studies the success of an icon.

If there is one thing that we’re proud of at customer acquisitions company, Unique Client Solutions, it’s our ability to motivate ourselves. If you’re looking for role-models then we don't think there's much better than Sir Richard Branson. By way of a short biography Richard Branson was born in 1950 and set up Student magazine when he was 16. In 1970 at 20 years old he founded Virgin as a mail order record retailer but quickly opened a shop in Oxford Street. It began as a record company in 1972 and they ended up signing the Sex Pistols, Culture Club and the Rolling Stones to make it one of the biggest record companies in the world. Virgin Group now has over 200 companies in over 30 countries which work in the leisure, travel, tourism, TV and finance industries amongst others.

Unique Client Solutions believes that as a business leader Branson epitomises the true meaning of an entrepreneur. A spokesperson for the company said, “Branson never tires of trying something new and pushing the boundaries. The money he makes is immaterial now. With a $4.2 billion worth there is no need to work anymore, he does it because he loves it. Passion is key to success in our eyes.”

Branson has also set up Virgin Unite which is a non-profit entrepreneurial foundation which looks for entrepreneurial approaches to social and environmental issues. Quite aside from his business ventures Branson also is a keen explorer and has made many world record attempts. He held a fastest Atlantic Ocean crossing record, the fastest crossing from Japan to Arctic Canada in a balloon. He crossed the English Channel in the fastest ever time in an amphibious vehicle. Last year he broke a record for the oldest person to kite-surf across the English Channel.

So why does Unique Client Solutions think Sir Richard Branson is so successful? “Quite aside from pushing business boundaries Branson is always on the look out to push physical, mental and environmental barriers. He has actually failed in many of his attempts first, second and even third time around. The fact that he tries again and again until he succeeds is the very reason he is so successful in life, that steely determination is something that we really value at Unique Client Solutions. He is a real inspiration who we’re quite sure won’t stop until he’s forced to.”

Branson writes regularly on LinkedIn, to follow him visit http://linkd.in/ZpeVWZ