Unique Client
Solutions looks into research suggesting that our brains are designed to
thrived off success. Can we use this to our advantage?
At customer
acquisitions company Unique Client Solutions we’re pretty fascinated by the
science behind success. So research suggesting that we respond better to
success than to failure and that we’re biologically wired for success is like
music to our ears!
A team of scientists
from MIT and Harvard have found evidence that there are biological factors that
create mental momentum. They found that our neurons retain memory and become
more finely tuned when we succeed, but they don’t when success isn’t present.
Unique Client Solutions works in the competitive world of direct marketing and success is key to our businesses, so we’re naturally intrigued to see if
environment and learning come into play.
The study found that
when we learn something new and have a success, even if it is only a very small
one, the brain gets a hit of dopamine which is a neurotransmitter associated
with pleasure. Dopamine is also needed to thicken the neural pathways which
allow you to learn a new skill. Your brain is drawn to activities that give you
that hit of pleasure. So you can actually become addicted to success and the
more you succeed the longer your brain retains the information to help you
succeed again.
What can we do at
Unique Client Solutions to use this to our advantage in business? Firstly
it’s important to aim for success rather getting comfortable with learning from
our failures. We’re told from a young age that learning from our mistakes is a
useful tool, however, this research suggests that we should focus more on
getting it right first time.
Next, keeping a
positive attitude is essential. Negativity causes the stress hormone cortisol
to block access to the part of the brain that breeds success. It then becomes a
repeating cycle of negativity and failure.
Finally it’s important
to allow yourself to celebrate! When you’re teaching someone a new skill
celebrate their successes first and foremost. Where possible ignore their
mistakes, only bring them up if they’re going to cause long-term damage.
At Unique Client
Solutions we’re delighted with any excuse to celebrate. A spokesperson for the
company said, “This actually makes a lot of sense, the more we try to remain
positive and aim for success the more likely we are to do so. At Unique Client
Solutions we always try to have a positive environment, now we have scientific
proof that it’s the reason for our success!”
