Unique Client Solutions on Giving your Campaign a Buzz on a Budget

Unique Client Solutions specialise in customer acquisitions for the entertainment industry and we pride ourselves on exceptional campaigns for our clients. But what if you're a small business trying to do it on a budget? Here are some tips on how to create a buzz around your campaign without spending too much money.

Find your target audience

If you’re looking to attract attention on a shoestring then you need to find your target audience, the most specific group of people who want your product, and tailor your campaign to them. Don’t waste time and money on the wider audience. The people who are going to love your product the most are going to be your best ambassadors.

When do customers use your product?

Recognising when your customers use your product is key to finding the time to target them. One of Unique Client Solutions' biggest clients is a home entertainment provider, so we target our campaigns around when their customers would be using home entertainment most. Have you ever noticed on TV that food companies put their adverts on just before lunch or dinner? They’ve got the idea, that’s when your most likely to be tempted to go out and buy their product or service. Make sure you’re reaching your customers at the right time.

Use social media

Social media has become a huge asset to marketing and direct sales companies. You can pop a little message, for free, in front of your target audience every single day. That said, make sure you don’t get caught up in the chaos. Your campaign should stand out from the crowd, and target the right audience at the right time, just as we’ve discussed above. Unique Client Solutions recommends that you think about which social network would be best for your audience, don’t bother putting it on every platform you have if you think that only Twitter will be effective.

Spread the word, in person

At Unique Client Solutions we specialise in face-to-face customer acquisitions campaigns. The reason for this is because we still think the human aspect pays off. Customers like to deal with a real person and be able to ask questions about the product or service they’re thinking of buying. If you’re there to answer them in real time, where they are, you’ve got the greatest chance of getting their custom. You’re greatest asset is yourself, if you’re excited about your product, service or campaign, that buzz is going to spread and you’ll be in business!

Unique Client Solutions Unconvinced by Unemployment Fall

Whilst Unique Client Solutions is encouraged by a slight fall in unemployment in Sheffield, the customer acquisitions company feels it hides deeper problems.

Unique Client Solutions has reported many times on the difficulties facing people in the job market today so when they read recently released figures that unemployment had fallen by 76 to 3,010 in Sheffield South East constituency, there has still been a 10 per cent overall increase over the last year.

Unique Client Solutions, a customer acquisitions company based in Sheffield, feels that though unemployment is starting to stabilise there is a very real concern where youth unemployment is concerned. Managing director Simon Tomlinson believes that there is still a lot more work to do to rectify the problem, “Youth unemployment is 200 per cent higher than it was at this time last year, that is a staggering figure. The government is pushing on with their drive to get young people into work but we feel much more needs to be done, by way of entry level positions, to ensure that this figure falls fast.”

It was announced yesterday that Britain had entered recession again after the economy shrunk for the second consecutive month. Mr Tomlinson believes that this will be an additional worry to job seekers. “In general things had appeared to be moving in the right direction and when businesses are confident that things are getting better they are more likely to hire. Now that it has been announced that the economy isn’t moving in the direction we would have liked, businesses are likely to show caution. When companies are cautious about who they take on, they are far more likely to take on someone with experience, than risk starting a graduate straight out of university with little experience.”

What advice would Unique Client Solutions give to job seekers? “For those individuals who are really intent on finding work, you need to apply for as many positions and opportunities as you can. It can be time consuming but your efforts will pay off. It is essential that you get some kind of experience if you want to progress. In this kind of jobs market you’re going to have to be aggressive.”

Unique Client Solutions on How to Have Shorter, More Productive Meetings

In the business world many people feel overwhelmed by seemingly endless meetings. Unique Client Solutions encourages you to put a stop to long boring meetings and follow a framework to success.

Unique Client Solutions is a thriving customer acquisitions and direct sales company, and like any business, meetings are essential to the company’s success. However the team at Unique Client Solutions believe that when it comes to running a successful meeting, they’ve got the particulars down to a T.

All business meetings fit into one or more of three fundamental functions.

1. To ask for approval for something

2. To get input and ideas from other people

3. To disseminate information.

Now that you understand this Unique Client Solutions suggests that you always use this framework to work out why you’re having a meeting. You’ll probably find that you can hit multiple objectives in a meeting but if you separate your meeting into these sections you’ll find they are more productive.

Set yourself goals of what you want to achieve from your meeting and set them out at the beginning. “Today I’m going to give you three pieces of information about our latest project. Next I’d like your ideas on how we can solve this problem…finally I need your approval to get this outstanding issue signed off.”

Tell people how long the meeting is going to last. Unique Client Solutions suggests that you work out approximately how long each section is going to take then leave 10 to 15 minutes at the end for any overhang. If you commit yourself to a timeframe then you’re going to push yourself to stick to it. If you end up discussing something for too long, and there are other things that are pressing, take a note of what you were saying and schedule another time to discuss it.

Don’t schedule too much into one meeting. Simon Tomlinson, manager at Unique Client Solutions says, “The longer your meetings are the more people are going to switch off in them and they’ll become less productive. If people know they’re going to be quick and painless they’ll come into them with a better attitude and you’ll get more done.”

By sticking to this simple framework Unique Client Solutions is confident that you will see the difference in your organisational meetings. 

Unique Client Solutions Encouraged as UK Retail Sales Aid UK Economic Recovery.

Retail sales in the UK have had a welcome boost thanks to the unseasonably warm weather that the country experienced in March. Unique Client Solutions looks at the general recovery of the UK economy.

Like-for-like sales of the same period in 2011 saw an increase of 1.9 per cent according to the British Retail Consortium. They also released figures which showed that online, mail order and phone sales had increased by 13.9 per cent from a year ago, the best that have been seen since over the Christmas period in December 2011. However, Unique Client Solutions warns that though the figures are certainly encouraging, they are being compared to an “exceptionally weak” March 2011.

Unique Client Solutions was more encouraged by the news that the Organisation for Economic Co-operation and Development (OECD) had announced that they believed that both the UK and other areas of Europe had reached a turning point in their recovery. The economists have said that both Britain and Germany are showing “signs of positive change in momentum.”

A spokesperson for the Sheffield customer acquisitions company said that both of these pieces of news suggest that the economic recovery of the UK is heading in the right direction. “Although there was the suggestion last month that we might head back into recession we were relieved to hear that it appears the UK has narrowly avoided it. To hear just a month later that we are finally turning the corner is very encouraging.”

Retail sales are normally a good indicator of recovery in the country. The fact that Easter was early this year would inevitably have aided the figures.

Unique Client Solutions is hopeful that recovery will also help the unemployment figures in the UK as well as small businesses. “The people that we have seen hardest hit are young job seekers and small local businesses. We’re reported several times that youth unemployment figures have been reaching record highs and that is incredibly discouraging for young people who are trying to get a foot onto the career ladder."

Government incentives to encourage businesses to take on younger people were launched last month and Unique Client Solutions are hopeful that this too will help to rectify the situation. 

Unique Client Solutions Delighted by George Michael’s New Tour Dates

Unique Client Solutions were sad to hear that George Michael had been forced to postpone tour dates last year due to illness. The superstar was due to sing in Sheffield but had to pull out when he was diagnosed with pneumonia.

The Sheffield-based customer acquisitions company was thrilled to hear last week that George Michael has fully recovered from his illness and was raring to get back on the tour bus to complete his missed dates. Yesterday the rescheduled dates for his Symphonica tour were announced and he is due to resume the sell-out concert series on 4th September in Vienna.

The city was not originally on the tour schedule but it was were Mr. Michael was treated for his illness. Unique Client Solutions was impressed by the generosity shown by Mr. Michael when they heard that he had donated 1000 tickets to the medical staff that had helped look after him.

The singing legend said: "I would like to take this opportunity to say thank you first to the doctors and nurses who saved my life and took such great care of me and to all my fans, family and friends for their love and support.”

Unique Client Solutions admire the strength of the star and his commitment to finishing the tour now he is well. “It takes a strong man to recover from such an illness and still be so eager to finish the tour” said an associate at Unique Client Solutions.

The superstar is due to perform at Sheffield’s Motorstar Arena on the 1st of October 2012. Unique Client Solutions reminds all ticketholders who are unable to make the new date that they should apply for a refund by 30th April 2012.

Unique Client Solutions Checks Out What’s On The Big Screen!

Unique Client Solutions, a customer acquisition company based in Sheffield, has a keen film interest. So the team took a trip to the cinema this week to see what was on offer. The film taste at Unique Client Solutions is varied and the cinema at Meadowhall definitely had something for everyone.

For those who enjoy an action movie, Unique Client Solutions checked out ‘This Means War’ starring Reese Witherspoon and Tom Hardy. The film is about two CIA agents who are also best friends and just also happen to be dating the same woman! The film is a hilarious battle between them to get the girl.

Another action movie topping the charts this month is ‘Safehouse’ starring Denzel Washington and Ryan Reynolds. It’s a nail-biting thriller with an impressive cast. The film sees a young CIA agent (Ryan Reynolds) who is ordered to oversee the running of a Safehouse in South Africa. He runs into trouble when faced with the prospect of going on the run with CIA agent gone bad, Denzel Washington, to keep him safe from a murderous gang.

If CIA agents and action movies are too much for you, Unique Client Solutions also viewed ‘The Vow’, a romantic comedy based on a true story. Paige (Rachel McAdams) and Leo (Channing Tatum) are the ideal couple; happy, successful and totally in love. Then a car crash changes everything. After walking from a coma Paige suffers from tragic memory loss and she doesn’t even remember her husband. With a perfect couple comes a perfect ending, the film is bright and heart-warming.

Unique Client Solutions particularly enjoyed ‘The Woman In Black’ starring Daniel Radcliffe, better known as Harry Potter. The ghostly film is full of jumps and fights for those who like to terrify themselves.

Get your popcorn at the ready, you’ve got plenty to get watching in the cinema this month. Let us know which was your favourite!

Unique Client Solutions Enjoyed Derby Between Steel City Football Clubs

Sheffield based Unique Client Solutions watched the 127^th Steel City Derby this weekend and described the atmosphere as ‘carnival-like’.

The Steel City Derby (or Sheffield Derby) is a local derby that takes place between Sheffield United and Sheffield Wednesday; the two professional football league teams based in the city of Sheffield, South Yorkshire. It is widely considered to be one of the most passionate and hotly contested derby matches in the country. Unique Client Solutions are split pretty much down the middle when it comes to team supporters and Monday morning was going to be glorious in the office for the winning team!

After weeks of anticipation and nerves, the competition came to a head this weekend when Sheffield Wednesday shocked Unique Client Solutions as they beat Sheffield United 1-0 in a fierce match which started at 1pm. The tickets for the big game sold out quicker than some fans anticipated, although former Owls manager Jack Charlton managed to get a ticket and was among the faces in the crowd that watched the blues’ victory.

Unfortunately trouble was inevitable but handful of arrests did little to affect the atmosphere on Sunday. 350 police officers took to the streets of Hillsborough and Sheffield City Centre to keep the crowds in order in the biggest operation for South Yorkshire police this year. Only 9 arrests were made yesterday before 5.30pm for minor assault and public order. “Unique Client Solutions enjoy the thriving atmosphere football matches bring to the Steel City, but it is a shame that there has to be trouble on the day. As much as there is rivalry between fans of the two teams, the game brings both sets of supporters together to enjoy the sport,” said an associate at Unique Client Solutions.

Sheffield United have led the series of league encounters since 1951 which meant Blade fans were disappointed on Sunday, they said their team played well in the first half, but failed to impress in the second. Fortunately for both teams the opportunity to compete comes round every year! Congratulations to Sheffield Wednesday from everyone at Unique Client Solutions…well nearly everyone!

Unique Client Solutions Watches Whitney Houston Laid to Rest

Singing sensation Whitney Houston’s funeral took place at her childhood church on Saturday in front of a star-studded congregation. Unique Client Solutions watched the moving ceremony live on television.

Unique Client Solutions was shocked to hear of the death of Whitney Houston a week ago. The star was found dead in the bath of her hotel room. Exactly a week later her funeral took place at the New Hope Baptist Church in Newark, New Jersey where Whitney first sang as a child.

Over 1,500 mourners filled the church which saw her The Bodyguard co-star, Kevin Costner, pay tribute to the “sweet miracle” of her life. Costner spoke of the unusual similarities between their lives, growing up in the Baptist Church, and offered many amusing anecdotes from her childhood. Unique Client Solutions felt that of all the tributes to Houston’s life, his was the most touching. He told the congregation, “Whitney returns home today to the place where it all began.” He urged them to “dry our tears, suspend our sorrow and perhaps our anger.”

Singing tributes included Stevie Wonder singing Love’s in Need of Love Today, and Alicia Keys Send me an Angel. Unique Client Solutions were surprised to learn that Aretha Franklin, Houston’s godmother, had been due to sing but pulled out as she was unwell. Echoing their turbulent marriage, ex-husband Bobby Brown stormed out of the church before the service began apparently because of a disagreement over the size of his entourage.

Though fans were kept away from the service itself, many took up vigils at the edge of the police barriers. The director of Unique Client Solutions said, “It seems a shame that fans weren’t allowed to stand outside the church to pay their last respects. I know that many watched it streamed live on the internet as we did at Unique Client Solutions.  The news was met with great sadness by all of us, it is always distressing to see such an incredible talent die young.”

Whitney Houston’s songs have seen a huge surge in sales in the week since her death. I Will Always Love You reached number 7 in the Billboard 100 chart. Unique Client Solutions is certain that her songs will remain popular well after her death.

Adverts for Dogs?! What Will They Think of Next? Asks Unique Client Solutions.

An advert has been released this week which claims to be the first aimed directly at dogs.

The associates at Unique Client Solutions like to settle down in the evening to their favourite soap. Could the advert by dog food company Bakers, interrupt the peace of their evening?  The company has released an advert which combines bells, whistles and barks with high frequency sounds that humans shouldn’t be able to hear.

The advert was premiered on the 13^th of February during Emmerdale and is based on 1969 movie The Italian Job. Bakers believe that dogs are expected to react to the advert by pricking up their ears and tilting their heads. Unique Client Solutions sadly didn’t have a dog at hand to test the advert. Thankfully BBC Newsbeat did! One dog seemed completely disinterested in the advert whilst the other met it with barking and mild snarling. The dogs owner said “It definitely got my attention and would make me buy it. I could see this turning annoying though – you’d just end up muting the TV.”

A spokesperson for Bakers said that some young children might still have the hearing range to hear some of the sounds but they were perfectly safe, “It’s about pitch and tone. It’s not about increasing volume, which could potentially go too high.” Now we’re sure it’s safe what does Unique Client Solutions really think about it?

 "Bakers must be hoping that the dogs barking will convince their owners that they are desperate for the product on the screen. At Unique Client Solutions we’d like to give dog owners a little more credit but it is definitely a clever publicity stunt by them which is sure to see their sales rise.”

The Telegraph’s Jojo Moyes had a slightly more humorous take on the gimmick. If it’s successful she predicts “smell-o-vision is the obvious next step: a pungent odour of kipper or catnip emanating from your magazine sachet.” Unique Client Solutions will reserve judgment on that one. What will they think of next?!

Need a Morning Boost? Unique Clients Solutions Learns of Inhalable Caffeine

Most people opt for coffee to get them out of bed and into work in the morning but Unique Client Solutions understands that scientists have developed a more portable way to wake you up in the morning, caffeine inhalers.

Unique Client Solutions has come across some unusual inventions in their time but this had to be one of the odder ones. A Harvard University professor has come up with a new product, Aeroshot, a pure energy shot which can be inhaled delivering a dose of lime flavoured caffeine.

The inhaler is designed to be an alternative to coffees and energy drinks and a solution for those who are looking for a buzz without the coffee taste. Unique Client Solutions, a customer acquisitions company based in Sheffield, were interested to hear the Aeroshot comes in an inhaler and releases a powdered shot of caffeine with each puff; the air then dissolves in your mouth and instantly awakens your system. Each inhaler contains 8 puffs, which is equivalent to one large cup of coffee.

This is not the first inhalation product the Harvard professor has created; David Edwards has been known for developing inhaled drugs and vaccines including a chocolate flavoured, calorie-free puff called Le Whif. Aeroshot has been introduced to markets in Boston and New York so far. Will it be a success or will people stick to good old fashioned coffee?

Unique Client Solutions are amazed at the new product and believe it might have some success. “It’s new, fun and definitely has a Unique selling point. You always take a risk with a new product or service, but as long as they’ve done their research, and people are feeling adventurous, we’re sure there will be some market for it” said a consultant at the company.

Unique Client Solutions love to hear about exciting new products and services which are being developed, “It takes a brave entrepreneur to introduce something new to the market, without the right research an invention can fly or flop.”

Unique Client Solutions specialises in customer acquisitions and direct sales campaigns. They work with some of the biggest telecommunications and entertainment providers in the UK delivering exceptional results to their clients.

Unique Client Solutions Anticipates Adele’s Grammy Comeback

Unique Client Solutions couldn’t be more excited about Adele’s planned comeback at the Grammys next week.

Adele had microsurgery on her throat last November and she has not performed since the operation. Unique Client Solutions are big fans of Adele and were gutted when they heard the news of her cancelled tour dates. The 23 year old singer said she was ‘immensely proud’ to be performing at the ceremony on 12^th February. The ceremony will take place in Los Angeles and the star has been nominated for an incredible 6 nominations including Record of the Year for Rolling In The Deep.

Unique Client Solutions respect the determination and commitment Adele has put into her recovery and music to make sure this is a comeback to remember. A spokesperson for the company commented, “At Unique Client Solutions we believe that musicians are simply a creative entrepreneur; they take something special and unique and shape it into a profitable business. Creating success as an artist includes brand management, networking and a unique selling point is always an advantage. These are all characteristics necessary to run a successful business.”

Other Brits nominated include Radiohead, Mumford and Sons, Coldplay, Paul McCartney, Corinne Bailey Tae and Susan Boyle.  Amy Winehouse might win a posthumous award for her duet with Tony Bennett. “It’s another great year for British music,” comments Unique Client Solutions.

Unique Client Solutions will definitely be watching the show on the 12^th February. It seems there will be another come-back on the night. It has just been announced that The Beach Boys will also be performing at the ceremony! Unique Client Solutions will also be keeping an eye out to see what crazy outfit Lady Gaga wears this year… 

Unique Client Solutions Backing David Beckham’s bid for Captain of Team GB

Unique Client Solutions were excited to hear David Beckham has nominated himself for captain of Team GB in the Olympics. In a recent press conference on 20^th January, 2012 David showed how passionate he was about being part of Team GB this year, ‘"I would love to be captain," the 36-year-old said. "I have led my country before and know how special it would be to lead them into the Olympics."

Unique Client solutions are thrilled that the Olympics are being held in London this year, and they believe David Beckham would be a great role model to lead the team to victory. David Beckham has been an aspiration to young people across the UK since he first stepped onto the pitch in 1992 age 17.

Unique Client Solutions were surprised to hear speculation that David Beckham should not be a part of 2012 Team GB as he recently signed another contract to play for LA Galaxy. His move to America has been characterised as disloyal towards UK teams. David Beckham, who was signed as England captain previously; moved his family to LA with the chance to play as part of the LA Galaxy team.

A representative for Unique Client Solutions remarked, ‘David Beckham is a brilliant athlete and doesn't deserve to lose the privilege to be a part of team GB because he has been lucky enough to represent other teams out of the UK. He has lead England to success many times before, doesn’t this prove he has the ability to lead our players to another win?'

Unique Client Solutions wishes all of the Team GB athletes the best of luck in their Olympic preparations. 

Unique Client Solutions offers our clients a unique service to deal with all of their customer acquisition and campaign management needs.