Unique Client Solutions has learnt that
YouView, Britain’s newest digital TV service, is due to be launched this week.
After a number of delays CEO Lord Sugar is
set to unveil the latest digital TV service to hit the market this week. Unique
Client Solutions, a customer acquisitions company with offices in Sheffield and
Nottingham, looks at what the service has to offer.
A combined collaboration between the BBC, ITV,
TalkTalk and BT, Channel 4 and Channel 5, YouView will use broadband to deliver
on demand content in addition to Freeview channels. The boxes will record
programmes and will also be linked up to services such as BBC’s iPlayer, ITV
Player and online streaming services such as Netflix. The most unusual feature
of the product will be that there will be a programme guide that goes backwards
as well as forwards. That way users can easily find programmes that they’ve
missed and watch them. There is no monthly subscription to the service, you
simply pay for the all in one box.
What does Unique Client Solutions think of
the service and is there space for it in the market? Managing director Simon
Tomlinson says, “The fact that this has been put together by big industry names such as TalkTalk and the BBC gives it plenty of credibility.
Admittedly there are a number of similar services out there like Virgin
Media but the fact that there is no subscription fee will be a big
selling point. They’ve taken their time developing it and if that
correlates to building a great product then we think that there will still be a
huge audience for it.”
YouView has started to be advertised on TV
in recent weeks and Unique Client Solutions had taken this as an indicator that
the service would be launched in time for the Olympics which would be a huge
bonus. With London 2012 just around the corner the team at Unique Client
Solutions will be intrigued to see what announcements are made at the unveil
this week.
Unique
Client Solutions offers our clients a unique service to deal with all of their
customer acquisition and campaign management needs. For more information please
visit www.uniqueclientsolutions.org
