Nottingham-based customer acquisitions company Unique
Client Solutions shares their secrets on how to close a sale.
In the competitive world of customer acquisitions and direct marketing that Unique Client Solutions operates in, closing a sale is
the deciding factor. You might have a great pitch, you might build great
relationships with your customers, but unless you can close it’s all been a
bit pointless. Here are our top 5
tips to ensure a successful close.
Communicate clearly
Every pitch and every customer is going to
be slightly different but you must get all your key details in there every
time. Unless the customer can remember all the details you’re not going to have
much success. Unique Client Solutions recommends that you practice changing up
your pitch as much as possible but make sure that the main features remain the
same. Try using a voice recorder to check up on yourself and to make sure that
you’re coming across as you hoped.
Make eye contact
Eye contact shows confidence in your product
and confidence in yourself. Don’t look down at your feet or stare off into the
distance, it makes people think that you’re not telling the truth. At the same
time don’t stare, that will definitely put them off!
Use humour
Being relaxed and funny is definitely no
bad thing, no matter how serious the product you're selling. People feel better
when they’re laughing as it puts them at ease. You’re far more likely to close
a sale when you and your customer are happy and relaxed. Unique Client
Solutions suggests making your ice-breakers funny or sharing amusing (short!)
anecdotes.
Remain positive
No matter how difficult a customer, or how
badly you think the sale is going, you must remain positive. Keep the
atmosphere light and maintain a can-do attitude at all times. They might simply
be testing you. Also Unique Client Solutions is certain that the moment you
become negative about the sale and think that it’s not going to go through, is
the moment you’ll lose the sale. Negativity always falls to positivity in our experience!
Always ask one more time
At Unique Client Solutions we don’t think
it’s rude to persist, we think it shows success and confidence in what we do. Asking
for the all important ‘yes’ one more time simply shows the customer that you’re
more sold on your view than you are on theirs. Go on, ask one more time, you never know...
